A Day in the Life of Fashion Director
Multitalented, this Parsons alumna juggles a nonprofit organization, designs, and still manages to run a digital agency, 4TO4U. As the Fashion Director, Akuma attends the fashion week circuit covering New York, London, Milan, and Paris every season. The Instagram influencer is often invited to VIP events to celebrate the reveal of new collections, sitting front row at the most sought-after brands.
It’s 8:30 am and it’s thirty minutes to the first fashion show of the morning, Ralph Lauren. Akuma’s Uber is outside waiting to chauffeur her around the city, making sure she gets to all her appointments in style as part of their women empowerment campaign #Whereto.
During the car ride, she approves applicants from fashion graduates that have applied to her nonprofit organization, Council for Fashion and Social Change. Here her work focuses on selecting innovative fashion-conscious activations that promote sustainability and looks for designers and brands who want to collaborate towards corporate social responsibility. As a designer, she focuses on natural materials, emerging technologies, material research, and creative direction.